Ingeniously producing pan-Asian style food aimed at the western palate, rather than getting bogged down in anything as complicated as the recipe's authenticity, Wagamama was the brain child of Alan Yau who opened the very first branch in London's Bloomsbury in 1992. The set up is an imitation of a Japanese Ramen noodle bar.
The company has since grown, and there are currently more than 65 restaurants throughout the UK and nearly 40 branches in countries overseas including Turkey, Australia, Sweden, Egypt and the United States. Wagamama is still to open up in any of the countries which inspire the dishes.
Wagamama discount codes can be used to get money off dishes such as gyoza, chicken ramen, and teriyaki soba. The food is served to customers at a large table where people sit in rows as long as 20 facing each other. Diners in possession of a discount voucher should offer it to the waiter before the order is sent wirelessly to the kitchen (an original feature now seen in numerous other restaurants) and the number of that order scrawled across the paper table cloth.
According to the company, the name is taken from Japanese and loosely translates as naughty child. However it could also, rather aptly, mean self-indulgence. Wagamama aims to provide its customers with nutritious food made from fresh ingredients in a stylishly simple setting at a great price, a price which is made even more attractive with a discount voucher.