Set up by INSEAD Business School graduate Robert Keane in 1995, VistaPrint has grown to become a prominent supplier of promotional and printed material provided over the internet. Keane established the firm in Paris and remains its President and Chief Executive. VistaPrint also supplies small businesses and other consumers with a range of marketing services.
Keane realised that there was a gap in the printing market for supplying short-runs rather than only dealing with bulk orders consisting of thousands of copies which other printing firms tended to do. He therefore provided a much needed service to micro businesses unable to draw on large capital resources and who did not need thousands of copies of, for example, a professionally designed promotional flyer.
Because VistaPrint uses the latest technology and a �ganging' technique to keep the cost of short runs of printing down, there are bargains to be had for those using discount vouchers for creating flyers, business cards or postcards.
Unlike more traditional printers, the process of designing and proof checking is done by the customer through desktop publishing. This means that individuals have total control over a range of products including wedding invitations, calendars, t-shirts, personalised stationary, photographs and signs.
Customers using discount codes to get a great deal with VistaPrint will find a whole host of design ideas on the website to help get them started.