Recognising the growing interest in wine clubs in the UK, Virgin decided to tap into the market by taking over Orgasmic Wines in 2000. Doing what Virgin does best, it rebranded the company as virgin wines after buying into the business.
One of the key strategies was to create a website which stripped away the perceived pretension surrounding wine by providing no nonsense, accessible information for the novice who wanted to know more. One of the key features allows virgin wines discount voucher holders to receive personalised recommendations on what wines they might like to buy.
Other features include the Discovery Wine Club, and the WineBank through which customers are able to earn themselves WineInterest. A Wine Auction is also held on the website. Customers who are not sure what type of wine might suit them best are given access to Personal Wine Advisors who will help with any inquires they might have about the labels featured on the virgin wines list.
Since 2010, Virgin has been providing its wine service to customers in the US and Australia. Discount vouchers for virgin wines are the ideal way in which to explore the fascinating world of wine with some delicious bargains.
virgin wines prides itself on never recommending any mass produced plonk to its customers, and those using discount codes to purchase bottles can have them delivered to the front door, with a money back guarantee on every bottle if it is not quite right.