The Olympics, the Football World Cup, the Ashes and the British Lions tour are all examples of some of the occasions every sport's fan wants to see once in their lifetime. Thomas Cook Sport was set up in 2007 with this demographic in mind and has flourished ever since. They take care of the logistics so fans can enjoy the big match.
The travel agency Thomas Cook can be found in most cities in the UK, and to their branches or their website, visitors flock in their thousands to enlist Thomas Cook Sport's help. The company appreciates that a trip abroad to take in a sporting event should be a memorable occasion. Discount vouchers for Thomas Cook Sport can help fans afford what would otherwise be a very expensive trip.
Thomas Cook Sport also recognises the growing number of sports fans who want to do more than just watch the big game when they've travelled thousands of miles to a country they've never visited before. At the 2010 Football World Cup, Thomas Cook Sports arranged an itinerary for many of their customers which combined football with South African culture. Many fans watched the big games as well as taking part in a safari or bungee jumping.
This brand of Thomas Cook is another shining example of how the company is keeping up-to-date with the desires of its customers. Thomas Cook Sport has been one step ahead of the game since its inception in 2007, and is likely to stay that way with the current demand for sporting events.