Perfect Pizza (www.perfectpizza.co.uk) Perfect Pizza is one of the UK’s leading pizza delivery and takeaway businesses and now has over 110 stores across the UK, with the largest concentration in the Midlands and South of England. Pizza currently dominates home delivered food in the UK and is a mass market product, popular across all sectors of society. The recent relaunch of the Perfect Pizza website is designed to be faster and easier for the customer to use. A unique element of the new site is the ‘Perfect Price Promise’ which recognises when the customer gets close to qualifying for a deal and tells them how much they could save. If eligible for a discount, it is automatically applied to the basket.