Among the biggest online sellers of sports equipment in Europe, Kitbag Ltd has built partnerships with leading football clubs across the continent in a bid to bolster its retail business.
The company has exclusive rights to manage the official online stores of top clubs, including Barcelona, Real Madrid, Manchester United, Manchester City, Chelsea and Celtic. It also conducts similar operations in other sporting disciplines, including rugby and golf. Many discount vouchers for Kitbag Ltd products are redeemable against replica football jerseys.
The company's main outlet is Kitbag.com, which mostly sells football and rugby equipment including kits, boots, tracksuits and balls, among numerous other accessories. The website also has an outlet section where it sells heavily discounted merchandise from seasons past, particularly old football strips. There are discount codes for Kitbag Ltd issued periodically which gives up to 10 per cent off all products.
Aside from its online store, the company also operates a handful of retail stores. In addition, services offered to major sports teams include management of their online merchandising, mailing, catalogues, call centre operations, distribution and warehousing.
Through merchandise agreements, Kitbag also runs the retail websites of major sports clothing manufacturers such as Reebok, Nike and Umbro. A discount voucher can often be used on the Kitbag Ltd website for reductions on products across these brands.