An exclusively online operation, Joseph Turner Shirts is a menswear retailer based in Yorkshire. The company was founded by Christopher Legard in 1997 with the aim of offering Jermyn Street-style tailoring at prices much lower than those from the famous tailoring corner of London. The retailer sells online only, significantly lowering overheads, and with discount vouchers for Joseph Turner Shirts, the stylish menswear lines are reduced by up to 70 per cent.
Although the company originally specialised in shirts, it has now branched out to include items such as suits and jackets, trousers, jumpers, jackets, nightwear and socks. The firm also sells accessories including cufflinks, belts and cashmere scarves, some of which are routinely subject to discount codes for Joseph Turner Shirts.
The company offers a 30-day guarantee on its items and it accepts foreign currencies including US dollars, euros and Japanese yen. Aside from its online presence, the designer also prints a catalogue of its products; it is possible to use a discount voucher when ordering Joseph Turner Shirts.
The company has used paid-for search optimisation with the likes of Google, Yahoo! and MSN in a bid to boost its online presence and sales volumes. This includes a commission scheme for customer traffic directed to the site.