Featuring a home-shopping channel of the same name and two further channels � JML CookShop and JML Home&DIY � JML Direct is a retailer with a big media presence and a popular online store. It sells everything from makeup to kitchenware, much of which is displayed on its free-view channels, which see shoppers calling up in their thousands and ordering the inventive products. Many of the discount vouchers found here are for specific lines in JML Direct's extensive range.
The company has in the past owned other television channels, including eeZee tv, iBuy and iBuy2, but these have since closed as JML Direct decided to focus on its three remaining stations. The many discount codes available apply to both JML Direct products displayed on these channels and other items in the retailer's full list of goods.
The website displays products by category, such as �kitchen', �cleaning' and �health & beauty'. JML Direct is also a feature on the UK high street, with more than 4,300 shops in the UK and Ireland currently selling products by the company, many of which are demonstrated live in store.
JML typically specialises in versions of products that have shown to offer better usability, such as �handy' home wares with a unique selling point. Using a discount voucher on these MJL Direct products can lead to a reduction of up to 20 per cent of the original price.