In 1976, two former identical twin models from the Midwestern American state of Indiana opened the first Benefit Cosmetics boutique in San Francisco, California. Today, Jane and Jean Ford's Benefit Cosmetics empire has spread to more than 2,000 cosmetic counters in at least 30 different nations, including a dozen Benefit Cosmetics UK locations.
The quirky, yet feminine, packaging of Benefit Cosmetics makes their products stand out from their competitors. Among the more unique items customers can buy with Benefit Cosmetics UK discount vouchers are a mascara brand called They're Real! and Lip Plump, a self-described lip plumping product.
Buying cosmetics with Benefit Cosmetics UK discount codes at Benefit Cosmetics boutiques is often compared to shopping at a candy store because of the fun atmosphere. The first Benefit Cosmetics product, a lip and blush tint now known as benetint, may have been originally created as a nipple tint for an exotic dancer, but is used for a myriad of reasons today.
However, customers unable to come to Benefit Cosmetics boutiques in person may still purchase anything from the extensive online catalogue or receive some eyebrow TLC at any of the dozens of Benefit Cosmetics brow bars across the United Kingdom with a Benefit Cosmetics UK discount voucher.
The first Benefit Cosmetics UK location opened in London's legendary Harrods store in 1997, and the company's first website was launched shortly afterwards. All of the United Kingdom's 12 Benefit Cosmetics boutiques now offer facial and brow waxing as well as lash treatment. Most boutiques also offer spray tanning and body waxing.