First established in 1979, Adini is a West London design house which specialises in English ladies wear with a touch of ethnic craftsmanship. Many of its earliest lines were imported from Asia and in particular from India. Those who look closely will notice that Adini is in fact an anagram of the word India.
The company was one of the first to import Asian clothes in such a manner and has gained a growing reputation ever since. With demand growing even further in the 21st century, the company was forced to open Adini Online, providing direct sales via its website, as well as by telephone and mail-order.
Discount vouchers for Adini Online have featured reductions of up to 19 per cent on all orders, free returns and access to items in the Adini Online clearance sale. Those who would like to show their friends the wide range of Adini clothing can order a free catalogue from the official website.
Customers using a discount voucher on the Adini Online website can be assured the firm is sympathetic towards the environment and committed to using fair trade materials. Among other things, this means that child labour is never used to make Adini clothing.
Many of Adini's loyal followers live far from their nearest stockist, but they now have the chance to purchase high-quality boutique goods from Adini Online. Using discount codes is the cheapest way to purchase these original designs, which tend to ignore more recent fads and trends.