Phones4U is one of the UK's largest mobile phone retailers, with around 550 high-street stores and an online retail arm. Phones4U was born out of Midlands Mobile Phones, a company that was founded in 1987 and sold mobile phones on a wholesale basis. Nowadays, its stores sell a range of smartphones and traditional handsets from all major manufacturers.
Customers can use their discount voucher when purchasing Phones4U handsets on both contracts and pay-as-you-go arrangements. However, contract agreements are the way to go when purchasing expensive handsets such as the iPhone. By signing a contract with one of the major operators, such as Vodaphone, consumers can pick up a handset at a reduced price or even free of charge.
Those who use discount codes on certain Phones4U devices may receive a free gift with their purchase. These gifts can range from television sets to digital cameras. More recently, Phones4U has branched out into the computer market, offering a range of tablet devices in addition to its mobile phone accessories.
The company's memorable marketing campaigns have been successful in turning many would-be mobile-phone buyers to Phones4U. Its notable characters have included Adam and Eve, Indian wrestlers, as well as eccentric men and women such as ‘Scary Mary'.
Phones4U is well-established on the social networks, with more Facebook followers than any other mobile phone retailer in the UK. Such free advertising has led increasing numbers of shoppers to buy handsets from Phone4U with discount vouchers from this website.