Specialising in a host of products for young children, Kiddicare ranks as the biggest online nursery and baby supplier in the UK. The company is based at its 60,000-square-foot showroom in Peterborough, the largest in Europe, which is also used as a retail space and storage centre for its products.
Popular lines include a range of prams, car seats, cots, bedding and high chairs for babies and toddlers, produced by manufacturers such as Quinny, Maxi-Cosi, Graco, Britax and Maclaren. Kiddicare also stocks a wide range of toys, baby clothing and other essential items such as nappies. Discount vouchers for these Kiddicare products typically offer 5 per cent or more off.
Kiddicare's core business is in online retail. The company aims to compete on delivery and service by offering a 365-day returns policy on all goods, next-day delivery on website orders and one-hour time slots with the goal of delivering products at a certain point in the day. Some discount codes offer free Kiddicare delivery when customers spend over a certain value.
The company started operations in 1974 and has since grown, both in terms of revenues and product range, while maintaining a single facility. The Peterborough showroom employs 130 staff, and there is a restaurant and caf� onsite.
The company has made efforts to build customer loyalty by inviting buyers to sign up online, offering a Kiddicare discount voucher with a percentage price reduction as an incentive for doing so.
