17th Mar 09
UK shopping baskets reflecting thrift rather than luxury
by Adam Richards
www.unilever.co.uk
Many UK residents have changed their shopping habits as they seek ways to economise during the recession, according to a Unilever executive.
Body moisturizers, bubble bath and pricey cleaning products are being replaced by low-cost alternatives.
Unilever is the leading maker of consumer goods in Britain, and has reported a marked consumer shift in recent months to a thrifty mode.
Unilever’s vice-president for marketing in its home and personal care division, Matt Close, commented that the company was selling more shower gel and less bubble bath as people choose shorter, cheaper showers over the luxury of longer soak in a full tub.
Products from the consumer goods firm are found in 99.4 per cent of UK households.
A reduction in food expenditures by cooking at home seems to be a major way in which householders are coping with the recession. The company is reporting that sales of Knorr stock cubes have increased by double digits as more people are choosing to prepare meals ‘from scratch’.
In addition, Unilever says that sales of tubs of Flora and Stork margarines and jars of Hellmans mayonnaise are up as people prepare sandwiches for their lunches, and bake breads and cakes rather than buy them.
For more information on this article please visit www.internationalsupermarketnews.com
www.unilever.co.uk
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