9th Feb 10
Big freeze leads to record low trading for 15 years
by Harry Oldfield
Figures released recently have shown that British shops have suffered their worst January trading month in 15 years, in what has been described as an ominous signal for the year ahead, according to fiures from the British Retail Consortium and KPMG.
The poor performance came as a result from the heavy snowfalls and the increase in VAT back to 17.5 per cent, however it was still the poorest performing January result since 1995, when the BRC and KPMG sales monitor was first compiled.
December however saw the best results since 2001.
Director general of the BRC, Stephen Robertson said the coldest January since 1987 boosted food sales at the beginning of the month as shoppers stocked up, however food sales growth melted with the snow.
The freezing weather also took its toll on activity in the housing market, which is the biggest influence on retail spending. The Royal Institution of Chartered Surveyors said that a net balance of 32 per cent of its members had noted that property prices went up last month, but blamed the extreme weather for a drop in buying and selling activity.
Retails chain Marks & Spencer has been warning for quite some time now that 2010 will be a difficult year, as shoppers’ finances remain under pressure amid fears of further tax rises and job losses, particularly in the public sector after the general election, expected in May.
A retail expert from PricewaterhouseCoopers said that the only consensus was that no one knew what would happen in 2010.
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