16th Mar 11
Virgin Mobile customers satisfied with service
by Natasha Redman
Recently published research shows that Virgin Mobile provided more satisfaction for Australian customers than any other provider over the course of 2010. The study was conducted by Roy Morgan Research and also found that there was high level of customer satisfaction with the VHA brand ‘3’.
The data was collected between January and December from more than 14,000 people who owned one or more mobile handsets. For the last six months of the year figures showed that 84 per cent of those who were using Virgin as a provider and 80 per cent of those using 3 were either fairly satisfied or very satisfied with the services they were paying for.
The number of customers who admitted to being satisfied with the service being given by Optus was 73 per cent. Optus was the only other telco to record satisfaction levels above the industry’s 71 per cent average. Vodafone achieved 70 per cent customer satisfaction and Telstra managed 65 per cent.
According to director of mobile, internet and technology at RMR, Andrew Braun, although Telstra’s results appear to be a long way behind the leaders, the company had managed to improve its position through the second half of the year.
Overall, most telcos managed to improve their levels of customer satisfaction. However, Vodafone – recently plagued by privacy and coverage issues – fell from 74 per cent to 70 per cent. Although last on the list, Telstra managed to grow satisfaction from 62 pr cent to 65 per cent, an indication that the provider is following through with pledges to improve its customer service.
Our Stories
- Tesco store managers see annual bonuses cut
- Royal Mail: half London sorting office to be sold
- Panasonic announces £3.4bn loss
- Thomas Cook attacks government over holidays at home promotion
- Clinton Cards falls into administration
- Wet April sees high street spending fall
- Five tough years ahead for UK jobs market
- Deal struck to save Thomas Cook
- Discount battle leads to sales decline at Morrisons
- Wetherspoon founder: pubs plans to be hit by taxes
- Stores in doubt as Argos profits fall
- Heathrow to increase landing fees
Popular Topics
afghanistan al qaeda amazon Apple ASDA bank of england barack obama BBC british airways china david cameron Debenhams Egypt facebook george osborne Google India ipad iphone ivory coast japan Libya London M&S Marks & Spencer Morrisons nhs North Korea Office for National Statistics pakistan protests russia Sainsbury’s South Korea terrorism Tesco Tunisia UK UK retailers UK retail news UK shopping us Waitrose Wikileaks x factorArchive
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- January 2009
