28th Apr 09
Aldi attracting more affluent customers
by Paul Russell
www.aldi.co.uk
A new breed of savvy consumer – affluent and middle-class – is shopping at discount stores in the UK, according to supermarket chain Aldi.
At one time, Aldi customers were mostly budget shoppers, but recently a new type of customer has found the appeal of lower prices.
It isn’t just Aldi seeing the change, either. Others that are reporting a new base of customers include Lidl, Peacocks, Poundstretcher and Primark. For years the choice of the budget-conscious, the chains are all reporting an increase in numbers among the fashion-conscious as well.
Called the “Aldirati” by Future Laboratory forecasters, these consumers are defined as having high household incomes – ranging from £80,000-100,000 per year – and a strategic shopping approach.
Others call these consumers “no-frills affluents” (NFAs), who appreciate pragmatic products and are not prepared to pay high prices for either trends or essentials. They are also said to be determined to maintain their “pre-credit crunch” lifestyles and are making their presence felt at discount chains everywhere.
Paul Foley, the managing director of Aldi in the UK and Ireland, said: “In the past three years, the number of ABC1 customers in my stores has doubled.”
Thanks to women.timesonline.co.uk for the above quotes, for more information on this article please visit their website.
www.aldi.co.uk
Our Stories
- Tesco store managers see annual bonuses cut
- Royal Mail: half London sorting office to be sold
- Panasonic announces £3.4bn loss
- Thomas Cook attacks government over holidays at home promotion
- Clinton Cards falls into administration
- Wet April sees high street spending fall
- Five tough years ahead for UK jobs market
- Deal struck to save Thomas Cook
- Discount battle leads to sales decline at Morrisons
- Wetherspoon founder: pubs plans to be hit by taxes
- Stores in doubt as Argos profits fall
- Heathrow to increase landing fees
Popular Topics
afghanistan al qaeda amazon Apple ASDA bank of england barack obama BBC british airways china david cameron Debenhams Egypt facebook george osborne Google India ipad iphone ivory coast japan Libya London M&S Marks & Spencer Morrisons nhs North Korea Office for National Statistics pakistan protests russia Sainsbury’s South Korea terrorism Tesco Tunisia UK UK retailers UK retail news UK shopping us Waitrose Wikileaks x factorArchive
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- January 2009
