23rd Apr 09
Less time spent shopping by UK Internet users
by Harry Oldfield
www.hitwise.com
Hitwise, the online competitive intelligence specialist, has released a report which shows Internet users in the UK are now spending less time shopping when they are online and more time browsing media.
Last month, 8.6 per cent of Internet visits in the UK were to retail websites and 9.8 per cent were to social networking websites. One year ago, for the month of March, the numbers were reversed, with social networks accounting for 8.2 per cent of all site visits and online retailer visits accounting for 9.7 per cent.
For the same month, the share of visits to Entertainment websites also increased, from 11.4 per cent in March 2008 to 11.6 per cent last month; and the share to News and Media websites increased as well, from 5.0 per cent last March to 5.6 per cent last month.
”The growth of social networking, online video and the continuing popularity of news websites has meant that an increasing proportion of consumer’s online time in the UK has been devoted to online media,” said Robin Goad, who is the director of research at Hitwise.
Goad went on to say: “Historically this has gone hand in hand with the growth of online retail, but over the last 3 months online retailers seem to be really suffering from the economic downturn for the first time. Traffic to online retailers always peaks over the Christmas period, then declines during January and February, but picks up in March.”
Thanks to www.kamcity.com for the above quotes, for more information on this article please visit their website.
www.hitwise.com
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