Once considered the number-one must-have item for every teenager in the country, the Kickers brand has evolved even further since the late 1980s and early 1990s. Still sporting its iconic red tag and flower badge, the footwear brand sells children's, men's and women's shoes at prices towards the lower end of the market. With discount vouchers, adults' shoes by Kickers can typically be found for below �40.
The brand was created in France in 1970, but 10 years later it became a phenomenon in England, where children would queue up at stores waiting for deliveries of sizes. Their popularity extended way into the 1990s, as the �Kick Hi' model became associated with the British music scene; countless stars were seen wearing them, even in music videos, providing lucrative free advertising for the company.
Since then, Kickers, which is based in the UK, has seen demand die down, although the brand remains strong. It even offers tie-ins with Lego on some children's shoes. There is a discount voucher available for reductions on such Kickers shoes.
The majority of adult shoes sold by the company are leather. Kickers also sells accessories including laces and fleurettes - the signature logo which was once a badge of pride among young people. The Back-to-School range, aimed at teenagers, still remains popular today and there are discounts codes for these Kickers shoes periodically throughout the year.
