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Lidl: what does the name mean to you? People from a lower socio-economic group (Chavs) who need to watch every penny they spend will probably know the shop fairly well. They may even shop there regularly. However, if you come from a higher socio-economic group (Toffs) you may not be familiar with the name, or [...]
(Read More)27th Feb 09
An ASDA Shopper In Waitrose
by Adam Dunning
You may have seen him, shuffling around aimlessly like a blind pitbull with an arse full of rusty nails. I know I certainly have. At times, I have been him. Perhaps the most curious specimen modern society has left to offer in these homogenised times: the ASDA shopper in Waitrose.
He is from out of town, [...]
18th Dec 08
Which type of people use vouchers?
by Adam Dunning
Profiling a shopper has been done by the suits for many, many, many years.
You do it yourself, with your bank balance and amount on your credit card. If you’re in your cigarette-stained trackie bottoms and string vest, you profile yourself
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"Harrods shoppers include tourists remember, but bless, they don't know any better