In 1974, Whitbread Brewery opened its first Beefeater restaurant. Today, Beefeater discount vouchers can be used at any of the 131 Beefeater restaurants across the UK. Steaks and prawn cocktails were Beefeater's original specialties, but the restaurants are now most famous for the chargrilled meals whose preparation patrons can watch through open plan grill areas.
The 1990s may have been lean years for the Beefeater franchise, but the restaurant successfully re-launched itself during the early 2000s. All surviving Beefeater restaurants received complete makeovers in which their existing designs were replaced by warmer and more modern layouts.
Customers can also pair their Beefeater discount voucher meals with stays at the Premier Inn, the UK's biggest hotel brand. Most Beefeater restaurants now stand adjacent to Premier Inns.
Even though Mexican quesadillas, Italian pastas, and vegetarian dishes from throughout the world have now migrated onto Beefeater's menu, the restaurant still serves traditional roasts on Sundays with Yorkshire puddings and all the usual trimmings.
Despite Beefeater's more diverse menu offerings, however, National Steak Week remains one of the most popular weeks to use Beefeater discount codes. During this week, Beefeater helps promote the various UK steak varieties and how to properly cook them. Celebrity MasterChef 2009 Jayne Middlemiss is National Steak Week's current spokesperson.