It would be difficult to live in the UK and not know about the ASDA supermarket chain. This massive retailing corporation has stores all across the United Kingdom, selling much more than just groceries. They also sell general merchandise, clothes, toys and other products.
Only Tesco has a greater market share of this business sector in the UK. As a subsidiary of the world's largest retailer, Walmart, ASDA has plenty of firepower backing it up to take on Tesco for domination of the British megastore scene. ASDA is well-known for their clever marketing campaigns such as the TV ads showing customers tapping their pockets twice to show the clink of coins from the savings.
It's true that ASDA prices are generally very low, and ASDA discount vouchers appear frequently, offering even deeper savings. Their ‘rollback' campaign that was modeled on Walmart's aims to persuade consumers that ASDA is the UK's most affordable retailer. This proved very successful, boosted by discount codes from ASDA that lowered prices even more.
The competitive spirit among ASDA's rivals such as Aldi ensures there is always an interesting ad campaign in the works. Recently, the retail giant has been going back to its roots with a new slogan ‘Why Pay More?' along with the old favourite ‘Saving You Money Every Day!'.
For the past 12 years, ASDA has won the ‘Lowest Price Supermarket' award from The Grocer magazine. There's little debate that the sheer girth of ASDA enables it to keep prices low thanks to bulk buying. When an ASDA discount voucher comes along on top of the everyday cost, the final prices can be astonishing low.
Expires: 27/05/2013
