Aldi is a German-based grocery store chain which has opened a large number of stores across Europe, as well as in the USA and Australia. In the UK, Aldi has grown a strong reputation among budget-conscious shoppers, thanks to its low prices and relatively high-quality products. It comes as no surprise to learn that such a price-savvy customer base uses discount vouchers at Aldi.
In the UK, such low prices originally led many people to think that Aldi was a shop for poor people, attracting ridicule in certain quarters. However, product lines such as inexpensive wines and gourmet products from Germany have attracted some shoppers who would have normally gone elsewhere. However, it still remains a niche retailer, capturing around three per cent of the UK's grocery store market.
Aldi's unique method of stock control means that bar scanners are not used and individual products are not labelled with prices. This shouldn't present too much of a problem for the customer, however, given that each kind of product has a maximum of two brands.
Most products are in fact Aldi's own brands, while well-known brand names are scarce. Manufacturers' discount codes are not accepted at Aldi either, but using the store's own coupons is perfectly fine. Aldi's UK website has a comprehensive price list, featuring Thursday and Sunday specials which offer items such as TVs and home furnishings at affordable prices.
Aldi's customers have been happy to trade a higher-quality shopping experience for Aldi's low prices and ‘no frills' set-up. Despite the stores' minimalistic appearances, using a discount voucher at Aldi could not be easier. The ‘one past the belt' system ensures that a new till is opened as soon as any queue appears, meaning that waiting times are kept to an absolute minimum.
Expires: 31/05/2013
